Thursday, March 17, 2016

2 Powerful Ways to Make the Most of Your Video Marketing

Video marketing is a powerful tool. In fact, it is one of the most powerful marketing tools around. If you are a beginner to online video marketing, you are going to want to read this to discover how to get the most out of your video marketing.

Make Sure Your Audio Equipment is up for the Challenge



Making a great marketing video doesn’t need to cost a lot, but the one thing you do want to do is buy decent audio equipment. If your camera has the audio built in then you need to make sure that you are no more than three feet from the microphone so that everything you say can be heard.

Always test and adjust until you find the optimum setting. Your viewers will forgive a lot of things but they will not forgive audio that they cannot understand.

Optimize Your Video for the Best SEO Results

Make sure that your marketing video will be found by the search engines. It is not as easy for the search engines to crawl video as it is text so you will need to make sure you use a couple of keywords in your title and then use matching keywords in the title tag. You should also submit a video sitemap, which will create an index of videos that are on your site, making Google’s job a little easier.
YouTube search algorithms are not the same as Google search algorithms. Here are five tips to help you get the most out of your SEO.

1. Create an engaging video title with SEO in mind
2. Make sure you use your keywords in the title, video description, and keyword tags
3. Include at least one link in the description of the video that goes back to your website. You will generate referral traffic
4. Share the video on YouTube and then post it on your site.
5. When you are posting on your site, always include a transcript of all of your videos. This can be labor intensive but it is worth the time because over the long term your SEO will benefit from it.

Do not be fooled with the numbers. There may have only been two ways covered on how to make the most out of your video marketing but they are definitely two powerful ways that every beginner should know about and use.

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Wednesday, March 16, 2016

Learn How to Supercharge Your Videos

If you are new to using online marketing videos you are likely excited to discover just how beneficial this technique is to building email lists and increasing sales. What some beginners are not aware of is the ability to actually supercharge those videos to maximize their effectiveness. Let’s look at how you can give your marketing videos a real boost.

1. Start by creating a campaign. If you want to get your videos notices, you will need to think beyond just standard videos that everyone is creating and showing. After all, if your video looks like everyone else, it’s going to blend in and it won’t get noticed. If you want a greater reach and you want more exposure, you need to generate a series of videos that are content rich, which you will publish regularly. This is going to create excellent synergy around the content you’ve created. It will also let you build on your brand identity with each video that you release.

2. Always make sure that you have a call to action. Whenever there is an opportunity to ask your viewers to take action use it, but it is especially important that you have a call to action at the end of your marketing video. Ask them to go to a website, ask them to sign up for your newsletter, ask them to visit your blog, ask them to comment on your video, ask them to complete a survey, etc. Whatever it is you want from your viewers, you need to ask.

3. Never ever make a sales pitch at this stage. There’s so much sales clutter floating around on the internet and you need to not get caught in this trap. Selling your products and services is fine. However, you should not use your video to do this. Instead, your video should discuss a problem, solve a problem, etc. It should support others.

4. Try to create videos that are different from every other video in your category or with your keywords. Make your video different, make it stand out, make it memorable. Create a video that viewers want to watch more than the competitions.

5. Put a great deal of attention into your keywords so that you make the best choices. Use one of the free tools that can help you with your keywords. You might also consider using keywords that are less common than the most popular.

When you supercharge your marketing video, you supercharge your results.

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Tuesday, March 15, 2016

Make a Professional Online Marketing Video on a Budget

If you’ve decided to get involved with online video marketing, you may be considering using a professional video production company. This can be a great idea, as you’ll get a top quality video. However, if you are like many small businesses your budget is small and your need great. This may inhibit your ability to hire a professional video company. This shouldn’t stop you – you may not be aware that making your own online marketing video is not nearly as difficult as you might think.

Start by taking advantage of the many free video editing software programs. You might already have the equipment you need – a microphone and a webcam, and you need a plan. Let’s have a look at what you need start producing your own video on a budget.

A Quality Microphone

If there is one thing you need to buy that’s of the highest quality, it is your microphone. Viewers will put up with grainy or choppy video, and they’ll live with pictures and without animation, but if the sound is poor they’ll hit the back button so fast you won’t even be able to say ‘bye.’ There are a number of good quality mikes available for a reasonable price. The Samson G Track USB microphone is one of them. Another is the Yeti, which is made by Blue Microphones. Take a little time to review the pros and cons of the many microphones on the market that fits your budget.

A Quality Camera or Webcam

Depending on the type of video you will be doing, you’ll need either a quality video camera or a webcam. While a lot of online marketing videos can be shot using a webcam, if you are planning to do live action you’ll need the right camera. Look for something that does live streaming video like the Sony Bloggie HD for around $129. While you shouldn’t expect professional quality from this gem, it is reasonable for doing blogs, video tutorials and video marketing. 

You might also want to capture screen shots right from your computer. This is especially useful when doing tutorials. There are plenty of free programs that can do this for Snipping Tool and Screencasts are two such programs. They are easy to use and give you the opportunity to create professional looking videos.

If money is no object and you have the budget to hire a professional, then do so, but if you are like most entrepreneurs with small businesses, money is an object. In which case you can take the project on yourself with only a small investment in equipment.

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Monday, March 14, 2016

Online Marketing Videos – 4 of the Best Tips You’ll Ever Find

If you consider yourself a beginner when it comes to making online marketing videos, we have some great tips for you. After all, your real goal is to be successful right from the start. So let’s have a look at 4 of the best tips you’ll ever find.

Best Tip #1 Don’t Make Your Video a Lonely Video



One of the most common mistakes beginners make is to sink their entire budget into one high quality video and hope that they get the success they are hoping for from that video. The vision is to instantly create brand recognition and step ahead of the competition increasing their revenue ten-fold.


Let’s rewind. While this can happen, it’s not the norm and you are gambling your entire video budget on one production. A wiser choice would be to create a series of videos. Don’t make one video and leave it hanging there all by itself. View your video as part of an ongoing marketing campaign, so when you begin to create your video think of a dozen or so topics that tie together that you could produce a video for each. The videos can be short – in fact, viewers have a short attention span, so the faster you can get to the point and give them the important information the better. So instead of investing your entire budget in one video why not break it into at least six videos or even more.

Best Tip #2 Reduce Reuse Recycle

Before you spend a bunch of money to create your video, first look at what you have handy. Perhaps you have some sales material from your supplier, perhaps there is industry material available, consider using staff interviews or guest interviews, include customers in your video, do a tour of your facilities or office, try doing a ‘day in the life,’ video. Just get creative and use what’s around you to keep costs down and make your videos really interesting.

Best Tip #3 Take Advantage of Events

This is yet another way to get some great content for your video. Events provide some great opportunities for material. You may be able to capture live product demos, presentations you do or another member of your company does, interview with speakers and visitors, etc. The key is to be creative and take advantage of the resources that are there for you to use. That’s how you can really make interesting videos and keep your costs down.

Best Tip #4 Make Videos That Work on All Devices

The number of professionals that are accessing content while they are on the go keeps growing. The number of individuals professional and non-professionals, your potential customers are busy and they are taking advantage of smartphones, tablets, iPads, and other mobile devices. That means you need to make sure that you create a video that will work across all devices.  This will give you the maximum exposure and distribution, which equates to the highest sales opportunities.

If you incorporate these 4 best tips into your online marketing video, you are setting yourself up for success.

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Sunday, March 13, 2016

Online Video Marketing – The 5 Secrets You Need to Know

Chances are if you are reading this, you are about to undertake your own online video marketing or at the very least you still classify yourself as a beginner. Congratulations are in order for stepping outside your comfort zone and being smart enough to recognize that you could use a little help in getting it right.

Let’s start by sharing with you the 5 secrets you need to know to have a successful online video marketing campaign.

Step #1 Do the Necessary Research

We all like to go from point A to point B as quickly as we can, and in the rush to get our online video completed many fail to do the proper amount of research. The end result is disappointment. By taking some time initially to do your research you’ll save time, avoid disappointment and achieve ‘success’ much faster.

Ironically, never before in the history of mankind has information been so readily available. Just a few clicks of the mouse and you can have all the information you need, and yet over anxious beginners skip this key step.

Step #2 Take the Time to Plan

A smart person once said, “Those who fail to plan, plan to fail.” Is that you? This is especially true with video marketing. Don’t believe me? Just take five minutes to check out a few of the videos available and it won’t take long for you to find confusing, mixed up, disjointed videos that completely fail to engage you. Sadly, it’s the biggest mistake that beginners make. Take your time and created a streamlined flow of information that the viewer can easily understand.

Step #3 Execute Your Plan

Here’s where you succeed or fail – it’s where your viewers will see just how much effort you put into research and planning. However, that said, even when you do your research and planning properly if you do not have the necessary equipment, resources, and skills to create an online marketing video you can still fail here. Make sure that your ability and your ambition match. Start small for your first video, grow your skills and you’ll enjoy success.

Step #4 How Can You Improve

This is the step that separates ‘the men from the boys’ – it’s what separates the amateurs from the professionals. If you put together one or two marketing videos and they get disappointing results, so you quit, you were never in it to win it! But if you learn from your mistakes, find out how you can improve, before long you’re a real pro and before long, you’ll be reaping the benefits of your efforts.

Step #5 Ask the Experts

One of the best-kept secrets by those who are highly successful with their online video marketing is that they aren’t afraid to seek help from the experts. They don’t try to go it alone! There are all kinds of free and low cost help out there so why set yourself up for failure because you are too proud to take the help.

If you are new to online video marketing and you implement these 5 secrets, you’ll be enjoying success before you know it and growing your business at an impressive rate.

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Saturday, March 12, 2016

Strategies for Follow up on Your Marketing Videos

Marketing videos are ‘hot.’ They are a great way to increase your viewers and your customer base, which means an increase in your revenues. Follow up is also an important step in successful marketing videos. Let’s look at some very effective strategies.

You are going to have to experiment with follow up techniques. Remember nothing is a waste of time. You can learn from every experience. So just because you have made your marketing video doesn’t mean you are done. It is time to promote it – all of the action you take after you post your online marketing video works towards growing your exposure and that’s important.

Try these video campaign follow ups:

* Monitor comments that are left on your videos and then reply to those comments. You can develop conversation about your industry, your brand, your products, etc. and of course answer any comments tied directly to the video.

* Always measure your statistics. If you have a call to action, monitor the sales that come off that call to action. If you have links to your site then monitor those links.

* Answer any questions that come up. If your viewers are debating topics, you discussed in the video, answer any questions that arise, and allow them to continue the conversation.

Podcasts for your videos are a good follow up. Don’t make the mistake that it’s done once you post your video to YouTube. Create podcasts, which will help to follow up on your YouTube videos. It will allow you to expand your visibility to millions of possible viewers. You will need to have web host for your video files if you are going to create a podcast feed.

You can also make use of YouTube annotations. These will direct traffic to additional videos you have or to a call to action. This is a great follow up that can be of great value. It is also beneficial if your information in the video has become out of date and you can add an annotation directing viewers to the new video that has been updated.

The follow up is very important in your online marketing video is very important to enjoying the full benefit of your video campaigns. It is a common mistake of beginners not to follow through and incorporate the follow up with their online marketing video campaign. Don’t let this be your mistake!

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Thursday, March 10, 2016

What an Online Marketing Video Can do For Your Business

Online video marketing has become the latest epidemic when it comes to marketing tools. In fact, it has gone viral. If you haven’t given online marketing videos a try yet, you should, as there are plenty of benefits you can enjoy and increased sales are one of them. Let’s look at what your video should accomplish for you.

It Should Introduce You



A video is a powerful tool that allows you to present a polished you. You can polish your online marketing presentation and then create a flawless delivery that puts in you in the best light with your potential customer.


Establish That You are an Expert in Your Field

When you create your online marketing video you should focus on showing your viewers your expertise. This is much easier to do with a video than text content. Adding videos that establish you as an expert to your website, blog and/or email marketing can be highly beneficial.

Maximize Your SEO Benefits

In the past, as far as SEO was concerned, videos were actually a liability. But that is not that case any longer. Today, videos are more than fifty times more likely to be on the first page of a surfer’s search. There are three main ways a marketing video can give you a major SEO boost.

1. There is far less competition with video compared to text content. There are millions of text pages competing for the top SEO ranking, but only thousands of video pages competing for the same space.

2. Videos are ranked much quicker than text content. It takes hours for videos to get ranked and weeks for text to get ranked. That also gives video the ability to be very current.

3. Videos often go viral. It is much more likely that a person will share a video than text.  This is especially true when you put together a really good video.

Online video marketing is affordable, requires only a webcam, a microphone, and a good script to begin to enjoy the benefits. Take some time to fine tune your message and make it easy to understand. That way you’ll enjoy the greatest benefit.

Online marketing videos are the hottest tool business owners have at their fingertips. In today’s online environment a video is far more likely to lead to a sale than even the best text content. Don’t let this opportunity pass you by.

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Tuesday, March 8, 2016

Why You Should be Using Online Video Marketing

If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what you stand to gain by making this decision.

#1 Your customers are spending their time watching videos



Did you know that more than 4 billion views occur daily on YouTube? It’s the second largest search engine with only Google ranking higher. 55% of people watch at least one video daily and 78% watch at least one video weekly. That information in itself should have you stoked to get that video up and enjoy the benefits.


#2 Your Competition is Already Benefiting from Online Marketing Video

Did you know that 81% of all senior marketing executives are using online marketing video? That’s up 11% from just two years ago. Don’t miss the opportunity that awaits you.

#3 Video is Easy to Search

When it comes to searching on Google 70% of the top 100 searches are videos. Consumers are seeking information on products and services and they are ready to buy when they find what they want. YouTube is the second largest search engine and so videos rank well and you have an optimum opportunity awaiting you with online video marketing.

#4 Videos are Educational, Entertaining, and Inspiring

Over 60% of consumers spend at least 2 minutes watching a video about a product they are thinking of buying. Video is excellent for marketing because it engages emotions. Viewers can get mad, cry, laugh, and learn. Viewers are far less likely to walk away from a video than an article because of the visual component.

#5 Your Visitor is Just a Click Away From Buying

More than 34% of shoppers looking to buy apparel will purchase after watching an online marketing video compared to only 16% after watching a TV ad. When you watch a TV ad, you can’t buy right then. You have to go to a store, log on to the site on your computer, or make a phone call. When an online marketing video is done correctly the visitor can instantly make their purchase and that’s powerful which is why the high conversion rate.

Now that you have five good reasons why you should be using online video marketing, isn’t it time to start creating?

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Monday, March 7, 2016

3 Must Know Tips for Creating Marketing Videos With Others

If you are new to creating online marketing videos, you are going to quickly reap the benefits especially if you include others in the videos. Here are 3 must know tips for creating marketing videos with others.

#1 Make Sure You Include Others
 
The best way to make the most out of your marketing videos is to include other people. These people will become marketers of your product(s) or service(s). Video is powerful because unlike other mediums video lets you connect at the core. Video is much more interesting and effective. You can engage the powers of being using shout out videos that send out a little love, interviews, and the sharing of ideas.

For example, you might do interviews of some of your customers, asking them about the product, what they like about it, what they don’t like, how they use it, etc. If you are selling a product that’s designed for your customers to resell and make money then you could have them do a testimonial about the money they are making off the program.

#2 Collaboratively Create Compelling Content
 
Online marketing videos are an excellent way to create collaborative compelling content. Share your thoughts in a conversation format, or share your experiences with someone else. This will make it a lot more fun and more interesting for your viewers. In addition, everyone that is participating will share the content with others expanding your video’s reach. This is one of the most popular video formats so why not give it a try and see how successful this type of video content is for you.

#3 Interview Experts at Trade Shows
 
Getting other industry experts in addition to yourself is a great way to increase your viewers. It allows you to create content based on your expertise and the expertise of another person. Trade shows happen in almost every area so you should be able to find one in your neighborhood if you are just patient. If you haven’t got a trade show then think outside the box and look for an expert in a local store. Many times the expert you connect with will share the video link, which in turn will drive more traffic to Facebook, Twitter, Google +, YouTube, etc., and to your website also.

Make the most out of your marketing videos by posting them in as many places as possible. The more sites you place the video links on the more views and the more likely that you will grow your viewer base.

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Sunday, March 6, 2016

How to Attract more followers on pinterest

Do You Want more free followers? Then drive followers from Pinterest and have fun doing it. You can get a ton of visitors a day from Pinterest, this site is huge and it is continually growing.


Pinterest is a very visual site where you can organise and share images or photos either created or found by pinning them to online pin boards‘. People interact by following others or the boards they have created, and they will repin images they find attractive on other boards.

The implications of this are quite exciting, if your re-pinned images were linked to your website just imagine the page views, the possible followers you could get if your boards containing some website images was shared around by others, it has the potential to explode your followers.

How to get start with pinterest

Here is a brief run down on getting around and about in Pinterest.

At the time of writing you need to get an invitation to join Pinterest – just put in your email address and request an invite then wait, it should not take long.

You will be required to login with your Facebook or Twitter account, once in the first thing you need to do is set up your profile. When you do this use your name which makes it personal because that is what people like – just like Facebook really.

On logging in you will be greeted with various pins to explore and if you like them re-pin them, it is the social thing to do.

How to Get More Followers from Pinterest

If you think that Pinterest is a trend, you run the risk of losing out on the next best thing to take place in the Web. In fact, this very early Pinterest has actually shown a great deal of promise in enhancing lead generation. Marketers are actually drooling and have hailed Pinterest as a terrific lead generation tool. Nevertheless, if you simply dismiss Pinterest as a passing trend then you could be signing your very own death warrant.

Pinterest was an obscure website when it started in 2011. It caught fire and became one of the hottest websites on the Internet. Pinterest remained to show critics incorrect as it earned around 20 million individuals with about 3.3 million added at the end of 2012. It has exceeded Yahoo in driving natural quality traffic to sites and shown short lived radiance by beating Twitter in driving recommendation traffic.

This website is very appealing to young women which form the majority of users.

Pinterest have demonstrated as an extremely useful e-commerce tool. Pinterest is in a position to fill things that other social networks lack. In fact, people have actually been investing more time in Pinterest at an average practically similar to the time being spent by Facebook individuals.

Let’s face it – people are visual creatures. This is the main reason why Pinterest has actually become so popular in such a short time frame. Pinterest‘s leverage makes it an effective lead generation tool due to the fact that exactly how information is being processed. This social media permits marketers to put products in front of a restricted audience and at the same time capitalise exactly how our brain’s process information.

Like any other marketing tools, every online marketer wishes to get brand awareness.
Pinterest is the best vehicle for this because it is able to deliver solid brand exposure. Much like exactly how you want you brand name to be more visual, you can efficiently tell a story making use of Pinterest.

A pin carries a thousand words. This might work for your mission to generate leads. The only constraint that you carry Pinterest is your own creativity. So when you are trying to narrate to create leads, you can count on Pinterest to deliver.

When businesses reach out to potential leads, Pinterest can end up being a platform to reckon with. In fact, there have been researches carried out that Pinterest has the prospective to be more reliable than Facebook! Online marketers can count on Pinterest to attract possible consumers to buy stuff and there is empirical information to support it. An eyeglass sellers said that 11 percent of their website web traffic was directed through Pinterest.

Create a Pinterest board that is interesting and rewarding. It is suggested that you take advantage of the simple layout of Pinterest to your advantage. A well-organised Pinterest page is part of the marketing mix. You will have the ability to build a really engaged follower list when you put images that connect back to suitable landing pages.

Pinterest can work for businesses as long they know what they are entering. When utilised correctly, Pinterest will certainly become a lead producing dynamo. Simply discover ways to make use of Pinterest and see exactly how traffic to your website boost drastically.

Studies disclose that 21 percent of individuals that saw pictures of items on Pinterest went on to purchase the product. This just strengthens the fact that Pinterest can convert leads into sales much faster and better than other social networks network. The use of pictures and videos are things that make Pinterest wonderful in driving web traffic.

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Friday, March 4, 2016

Why pinterest is so important

Why pinterest is so important

Whether or not you are running a blog or developing a company, odds are you have heard of Pinterest. Are you currently utilizing the up-and-coming social bookmarking website? Many people are, and first adopters are demonstrating the website could be a effective resource for firms that wish to develop their brand name on the internet.

Even when you aren’t certain your company requires a Pinterest account, it’s actually a good concept to ensure that your site is all set for Pinterest. In fact, Pinterest users are active pinning most favorite all around the internet! The simpler you get to pin your web site, the greater your chances will be to get pinned.

So, how can you make your web page prepared for Pinterest? Abide by these steps to create your website simple to pin.

Ways to get Visitors to Pin Your website

To be able to stimulate individuals to pin your web site you have to initially know how Pinterest functions and what its users are searching for. Pinterest is mainly a social bookmarking internet site in which folks can save and talk about things they enjoy.

Get Their Interest With Illustrations or photos

Why Pinterest not the same as other social bookmarking websites, for example Delicious or Reddit, would be that the website incorporates a pretty aesthetic design using a focus on high-quality illustrations or photos. In case your internet site features exciting pictures, exclusive goods or uplifting photos, then you are witout a doubt half-way to getting pinned. This can be one more reason to ensure that your web site content has images!

But if your weblog or company does not have lots of eye-candy, then this is time for you to begin getting visual items like graphics in different forms. While you prepare your content technique, it’s actually beneficial to realize that pictures really aren’t the one thing getting interest on Pinterest. People can pin a number of factors on the internet, however it mainly is dependant on these 3: pictures, video clips, and infographics.

Allow it to be Simple to Pin Your web site

When your website has pin-worthy information, the next phase for you to get people to Pin you would be to allow them to accomplish this. There are a few methods to get this done which includes: adding a Pinterest button, html coding your content to show properly on Pinterest and advertising latest pins with your internet site. The simplest technique, and then the starting point, is by using a “Pin This” button.

Add a Pinterest Button

It’s not too difficult to incorporate a Pinterest button in your website. For those who have an online business site, you need to add the Pin This symbol to each product web page. Bloggers need to make certain there is a Pin This button on each and every post and picture gallery. Do not go crazy! No one is planning to be pinning your About Webpage. The aim would be to make pinning your internet site easy, not create graphic mess.

Along with doing it easy to pin your web page, the Pin This button acts an additional goal. That small red-colored and whitened image supplies a simple indication to Pinterest end users and stimulates them to do this.

To begin with adding the Pinterest button in your website go to http://pinterest.com/about/goodies/. You can get a “follow” button available for your enterprise in case you have a company user profile or obtain the program code to include the Pinterest icon. If you’ve got a WordPress website, there’s also extensions accessible which make including Pinterest buttons a whole lot easier.

Pinterest-Friendly Program code for the Site

The next thing to get visitors to pin your web blog is more sophisticated. Although simple enough, it will require some idea to make certain that the information on your website is “Pin-friendly.” Here is what you should know for getting your pics and vids all set:

1. Pins are individual data files. To have the most gain from Pinterest, ensure that every picture and video clip is kept as an individual data file.

2. Include captions and explanations to pinnable subject material. Some individuals want to publish their own personal information, other people use the standard information. Allow it to be simple by creating good descriptions with key phrases that can make other Pinterest end users desire to click on via to your site.

Read more…

How to brand your business using pinterest

How to brand your business using pinterest

Pinterest is the new kid on the block; it’s the new rockstar of social media, and whether you like scrapbooking or not, Pinterest is a powerful branding tool you can’t afford to ignore. Creating collections of cool photos and interesting clippings by pinning them virtually to your online pinboards can boost not only the traffic to your website, but also your visibility and credibility, helping you to build rapport with your ideal prospects more quickly and easily.

If you want to increase your impact and your income by selling more of your services and/or products, jump on board and make Pinterest your brand ally.

Here’s how

Share images of your products
 
Create a display of your products by dedicating a pinboard to your success store.
Add compelling descriptions to each product image, and make sure you include the URLs of the sales letters to make it really easy to access more information.
If you have a free gift that is a taste of what you get with the product, mention that too not everyone will be ready to buy on the spot, but getting interested prospects engaging with you and subscribing to your list is an important first step to building relationships that lead to transformational sales.

Share images promoting your services

If you’re only offering services, you might think a Pinterest presence isn’t the best brand awareness building investment. And yet, there is a lot of brand boosting you can do, if you take on a creative approach. You can pin photos of you with your clients, pictures taken at conferences, with mentors and/or join venture partners. You can pin images are aligned with your brand message, and use the comment box to inspire and magnetize your audience.

Share visual news about the causes you support

Don’t shy away from sharing your brand values by associating your brand with the causes you support. By living your truth and standing for what you deem important, you’ll create the space for your ideal prospects to truly connect with you and your brand, and for those that aren’t a good fit to simply move forward with someone else.

Share infographics showcasing your expertise

Pinterest is perfect for sharing tips and secrets, giving people the chance to get to know you, like you and trust you. Repurpose your articles by turning them into infographics visually appealing chunks of information, and adding an invitation to visit your blog for even more strategies and how-to advice.

Share your gifts

Create a pinboard with images and URLs of your free gifts. This way, you’ll accelerate the growth of your online community, driving traffic from Pinterest to your landing/opt-in pages. Make sure you use all the 500 characters you have on your disposal for a description to illustrate how your gift help solve a certain problem your ideal prospects have. And, if you want to really maximize this strategy, check the Facebook and Twitter boxes you’ll see below the description and link fields, so the news of your pins can spread across multiple social media right from the get go.
Include links to your website
If it’s relevant to the pin, fill the Link field with URLs of your landing/opt-in page, website and/or your website’s different pages. The more traffic you send to your online home, the faster your list will grow, and the more your business will prosper (provided, of course, that you have an effective system in place to capture leads and convert them into clients). Plus, there is the search engine/page rank love to consider

Think in terms of brand experience

What else besides your immediate specialty is on brand for you? To create an enjoyable, remarkable and well-rounded experience for your audience, expand the topics of your conversations with them to fields and interests related to your expertise. For instance, if you’re a nutrition coach, you can share pins about a healthy lifestyle, exercise, happiness, spa centres, stressfree living, and personal growth, too. Pinterest is a social media site, so bringing a broader perspective to the selection of your pinboards beyond your primary topic but still on brand is the most efficient branding approach you can choose to take.

Engage with other Pinteresters

Don’t forget to interact with other users of Pinterest by repinning, liking and commenting on their pins. Follow the Pinteresters you resonate with, or just the pinboards you enjoy. Be sociable and open to chat and exchange views and ideas connecting is key if you really want to make social media work for your brand.

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Wednesday, March 2, 2016

How to drive traffic using pinterest

Perhaps you’ve already heard of Pinterest, the social network that is causing more traffic referential Youtube, Google+ Likedin and joints. That is why if you want to seize the moment and be in the formation of a global traffic in no time you should learn more about this network and how to manage it effectively. If you have not seen my article about it and how to use Pinterest here you can watch it includes a tutorial video.

Pinterest is a social network where people are a total nos of higher than any other network, from about 15 minutes to an hour and a half. And that’s a lot of time. And it’s good to know strategically use the right way.

Here are 10 strategies that you should follow so you can drive traffic with Pinterest as this should be the purpose in much if you decide to use it as a marketing strategy.

1. Send your list of email an invitation to join to follow you on Pinterest. Explain the importance of this network and that should take advantage of the traffic now. Offer them an invitation to the social network. You can also put your link in your profile wall and the Like your Page by an invitation to follow.

2. If you have a blog on wordpress install a plugin to Pin your items and adds Pinterest icon next to other social networks you have. If you see here in the column on the right and I added mine next to Facebook and Youtube.

3. Since people is joining very quickly Pinterest includes the network icon on your business card, your newsletter, your articles, your status on Facebook and Twitter messages in your Youtube videos. Remember that frequency is the key and slowly the vast majority will just joining this network than they did in Facebook.

4. Use good images and photographs that are creative and attractive with messages related to them. Remember to respect the credit to the original source thereof. The more attractive more repin succeed. The best songs are: infographic to give visual, educational data, comic, sexy pictures and bright colors.

5. Remember that Pinterest is a social network, you can see who follows you, who made repin, since like, commented on each image or Board (Board). Likewise you should discuss genuinely and share other pins. So others will see your name and discover.

6. DO NOT upload pictures of your items that lost the link to your weblog. When writing an article from your blog make him Pin to upload your article instead of uploading images directly. So you make sure you have the correct link to your article and your blog will get more traffic.

7. Plan your strategy when you upload or share a photo or image. Some will only be to show your tastes and what you like but others must target a specific purpose, aimed at social networking, a capture page, a shop, etc…

8. It is important as a marketing strategy to know how this traffic to your website from Pinterest. Use Google analytics for this. There you can see where they are coming unique visits and visits of references is these that come from Pinterest. You can see here that really is interesting to people and at what time of day it is working better.

9. The best day to create pins are Saturdays. Also they are Wednesday as a second option. This data comes from Pinterest infographics in Shareaholic.com

It truly is essential to know what’s working and what exactly is not operating with your enterprise environment. Consider comparable firms and see what these are sharing as well as what is attracting one of the most awareness. Remain in-tuned and even active with Pinterest always. Pinterest is a fresh sort of social networking marketing and advertising and it is nonetheless ever changing. Committing time will remain updated and will be helpful in expanding your enterprise.

Pinterest is a completely new brand for internet marketing, is incredibly well-liked and also expanding in level of popularity every day. Today is the time for you to reap the benefits of this excellent advertising instrument to broaden your business right along with it. Take advantage of your inventive side and have fun expanding your online business with Pinterest!

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Tuesday, March 1, 2016

How people are benefiting from pinterest and how you can benefit too

Piniterest has transformed the manner in which people deal online. Why did Pinterest develop to be well-liked so suddenly? Promoting your brand Internet business is highly competitive. Users can create collections of images that appeal to them, called boards, and share them with others.




One needs to go the extra mile in promoting his or her site in order to survive the competition. Once you are connected to your other online presences through Pinterest you can word your bio so that people know they can find you in other places. As a mom, when I need an idea or a suggestion for handling something, Pinterest is often the first place I look. When deciding what you want your sign to say and where you want your stickers to go, be sure to plan ahead and measure out your wood so you have enough space for everything. They used them to brand the company, showing it from the inside out.


Add other people’s images onto your own Pinterest boards. It allows you to search for anything and everything that you can possibly think of to make your fairy tale wedding real. With pinterest, you can pin a picture of your customers and include a blurb of the case study or testimonial. So having your corporate website out there like a hub for your industry you will naturally attract leads through search engines, the blogosphere and social media. Through such features, users can pass lots of pieces of information across to other users.

Here are some of the benefits of Pinterest clone script. Using Pinterest I’ve been able to explore and generate great ideas for my own trick photography efforts. Advocacy on brands – if you get people to like your products not only they will pin your stuff but might dedicate an entire pin board promoting your brand. Now there is something interesting that has come up to help you with this problem. The sheer mention of a pinterest will attract great attention among web users.

Single profiles on Pinterest may well be public as well as private, and people can comply with other peoples decks. All this is certainly visually great, is spontaneous to navigate round, it is filled with nice youngsters publishing stuff various other fashionable persons have made. But do you need the application?

The first thing youll notice when you stop by Pinterest.com would it be is beautifully stunning. The site has shots of beautiful food, clothes, architecture and the rest thats pleasing to the total eye. Its really a highly visual facebook and myspace website, which unfortunately ought to provide an idea of what are the business could possibly benefit from a name on Pinterest.

Pinterest is free to users, as are other social networking sites. Having a large amount of Pinterest Followers and Pinterest pins and repins is the perfect recipe for a large, long term traffic spike to your website. pinterest is a fast growing media site on the web; it is an amazing place to find anything your heart desires including gifts for mom. Writers live in a competitive world.

Providing relevant and authentic business information is a valuable use of Pinterest, but bragging and pushing is completely unproductive. However, Pinterest is not an SEO magic bullet. Many times the business house may choose to have all these three utilities at a time. This is your chance to explain a product or a service, expounding on why it is unique and useful to the potential customers on Pinterest. It’s a much more personal way to start building relationships on Pinterest.

How do you measure success? If you pin everything you see that’s marketable you will be quickly seen to be a spammer and lose any chance to profit from your efforts. For example, you cannot post hateful, hurtful, harassing or illegal images or statements. It is with this in mind that people are looking at the features that make up a great pinterest clone script. For marketers, this means we need to avoid hard sell tactics at all costs and content needs to be visually appealing.

However, it is best to let the image speak for itself in a subtle way. The best ways to get the online traffic you desire is to get your name out there. Closely to 11 million unique subscribers display interesting photos or curate those uploaded by people in their ‘fan base’ checklist. To help startups and less know brands establish an identity in the world of Internet, role of search engine optimization is pivotal. Now when you go to write, sit down and pretend your writing a post to that person directly.

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How to find your targeted market on pinterest

Pinterest is a social bulletin board’, which focuses on the sharing of visual content such as videos and images, to appeal to like-minded people. As a business, you can use Pinterest to share images and videos of your products and services to create brand awareness and increase traffic to your website.




Although Pinterest is relatively new in the world of social media, it is emerging as the leading visual content social network site. Visual content is becoming the most popular type of content as images and videos are easy to consume and engage the viewer, which make them a powerful tool to increase brand awareness. Zabisco reported that 40% of people respond better to visual information than plain text.


40% of people respond better to visual information than plain text. The way most content is viewed on Pinterest is through repinning’ (sharing) content, which has been pinned’ (posted) by another user, which can then be liked by users. This sharing of content therefore increases reach and provides direct links back to your website, which generates a significant amount of traffic and generates leads.
Content sharing tool Shareaholic claims that Pinterest recently generated even more referral traffic than Google.

Pinterest encourages social sharing and interaction with other social media platforms such as Twitter and Facebook to increase your reach within other channels, spreading your brands message further. Make sure that the content you post is also included on your website as this creates a direct link back from Pinterest to your website.

Pinterest users can be specifically categorised by demographics and psychographics, which gives business’s fantastic insight into the lifestyles of your target audience. Investigate your target audience by visiting their profiles to see what content they post and what interests them. This means your marketing can be tailored specifically to appeal to your predetermined target audience. When targeting your marketing strategy bear in mind that Pinterest is particularly popular with the tech and media savvy under 30’s.

Some of Pinterest’s functions

Directly post images and videos of the products and services you are selling to link back to your website to purchase.

– Share detailed Infographics, which are not easily shared by Facebook due to the images dimensions. There are boards on Pinterest, which are dedicated entirely to infographics.

– Post videos of products and services to be viewed uninterrupted without navigating away from Pinterest.

Videos can be paused and played at the user’s convenience on Pinterest, unlike when viewing in Facebook who redirects you to YouTube.

A ‘Wishlist’ facility encourages users to add ‘Pins’ into a list, which they intend to purchase.
It is important for businesses to experiment and use analytical tools to find out what visual content generates the most traffic to your website in order to successfully increase leads and gain new customers.

When including Pinterest in your marketing mix, ensure to make your message appealing to capture the interest of users. Attractive or humorous images tend to get the best result by grabbing the user’s attention and increasing the likelihood of them ‘repining’ your content to share with others.

As a business, you need to make sure you create a balance between ‘pinning’ your own original content and ‘repining’ other users content. You need to build an audience interested in what you have to offer as opposed to content, which can be found elsewhere. When posting on Pinterest, or any other social media site, remember that there is a fine line between sharing interesting and quality content and bombarding users with advertising. Quality always wins out over quantity with social media. It is also very important to apply the best Search Engine Optimization by using relevant keywords with every picture and video.

Pinterest has proved to be a powerful marketing tool with a great conversion rate driving sales directly to your website. According to ComScore and Nielsen, 21% of people with Pinterest accounts made a purchase having seen an item on the site. Pinterest provides a direct call-to-action leading to conversions s it targets users ready to buy.

If your business is looking to increase brand awareness and traffic to your website, Pinterest is a great way to start! Take Action NOW to increase traffic and drive sales by setting up Pinterest for your business. If you are seeking quality internet marketing service, always go for the reputed ones. You need to research a bit on the service provider and check whether they have a decent reputation in the market. So, now that all’s said and done, which social media would you prefer for your business – Pinterest or Instagram?

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