Wednesday, April 20, 2016

The Power of the Value Proposition

If you want to promote yourself and be heard online, then you need to understand what it is that drives audiences and that generates sales and clicks.

The answer to that is nearly always emotion.

If you’re trying to sell to someone by reasoning with them, then you are fighting an uphill battle. Likewise, if you try and get someone to click your link by using data, then you’ll be falling on deaf ears.

Instead, you need to make sure that you are thinking about the emotion behind your message and that you are appealing to something deeper with your audience. Nearly all decisions to click or by are impulsive and that means they’re driven by emotion. Don’t give them time to look away and think about it later!

What is a Value Proposition?

Perhaps no concept demonstrates this better than the value proposition. A value proposition is basically the most fundamental way in which your product is going to be supplying value. The old saying goes that you don’t sell hats – you sell warm heads. What this means is that people aren’t buying a hat for the sake of the material, they’re buying it for what it can do for them.

Likewise then, if you have a website that talks about fitness, what is it that you’re really selling? Why do people come to your site?

Chances are that the driving forces are the desire to feel more confident, to be more attractive to the opposite sex and to be able to get out of bed each morning with tons of energy.

These are things that people can really relate to and that will really motivate your audience to sit up and take notice. So that’s what you need to promote.

Using Instagram

To demonstrate how you might do this, take Instagram for instance. If you look at what’s successful on Instagram, then you’ll see that a lot of it is seemingly narcissistic and is to do with living vicariously. We enjoy photos of attractive people looking great in their clothes, of wealthy people standing in front of nice cars and of beautiful sunsets.

This might seem vein and shallow but really it is aspirational. It is promoting a lifestyle. And that gets an emotional response.

If you can do this with your own brand – if you can find the lifestyle and the emotional drive behind it – then you can build some dedicated and passionate fans and get a LOT more exposure.

Read more…

Tuesday, April 19, 2016

Top WordPress Plugins to Help You Be Heard

If you want to create a brand online that will help you to reach a large audience and make yourself heard, then you need to use WordPress. There is absolutely no question that WordPress is the very best platform for blogging and that’s thanks to the fact that it is free, incredibly customizable and very powerful. WordPress is used by most of the top brands on the web, including numerous Fortune 500 companies, and it is completely freely available for anyone to install.

What’s more is that WordPress is endlessly expandable thanks to free themes, free plugins and more that can make it more powerful. No other platform for blogging is as well supported by tools, plugins and the community so you’re just making life harder for yourself if you choose to use anything else.
Once you’ve built your WordPress site, you can start to get a taste for its true power by taking advantage of some cool plugins. Here are a few that are highly relevant to getting yourself heard and making a splash online…

Round Social Media Buttons

This is a very simple plugin that places social media links to your page. People can now click the Facebook icon to see your Facebook page, or the Twitter icon to follow you on Twitter etc. and it will look highly modern, responsive and attractive wherever you put the links.


Twidget is a Twitter widget that shows a feed of your posts in the sidebar of your site. This makes your site look much more active and encourages more people to follow you by showing off what sort of content you create for Twitter.

YouTube Channel

This is similar to Twidget, except it shows your YouTube content. You can use this to show any video you like in your sidebar or to have them chosen by random. Or why not show the latest video and have them update automatically?


Let readers who enjoy your content share it easily on any social media channel they wish!

Facebook Comments

Add a comments section to your blog posts powered by Facebook. Now your users can chat to each other, they can share what they post to their Facebook pages and they can log in without needing to set up a new account.

Minimalist Instagram Widget

One more widget, this time showing your Instagram pictures right on your website!

Read more…

Monday, April 11, 2016

Why Value is So Important for Your Social Media Campaign

What is the secret to being successful on social media?
The answer is simple: delivering value.

This might sound obvious to you, or perhaps it’s just obtuse and confusing. Either way, it’s undeniable and perhaps the best way to explain what I mean by this is to show you the opposite.
Which happens to be how most brands use social media…

The Mistake

The way that a lot of businesses use social media is to set up their accounts and then occasionally post to them. They’re not posting regularly enough to be considered consistent but what’s worse is the nature of what they’re posting: posts talking about their products and services.

You’ve probably seen these kinds of social media pages in the past. They say things like:

“Our new POS is the best in the industry!”
“Check out our new range of clothing!”
“For service you can trust, give us a whirl”
The thing you have to ask yourself then is: why would anyone want to read that?

What incentive are you giving for following your page?

This is something that a lot of businesses simply forget about: in order to get people to listen to them, they need to be offering something in return.

The best litmus test you can always use is this: would you follow your own page?

Offering a Service

The solution is to turn your thinking on its head and to change the way you approach social media. Instead of thinking of this as a chance to promote yourself, think of it as a chance to provide an additional free service to your audience. This should be the same audience you’re trying to monetize but in this case you’re offering something completely free whether that is information, entertainment, news or inspiration. Either way, people need to look forward to your posts and they need to know what to expect.

Maybe you sell fitness products? In that case, you could provide a good service to your audience by posting new workout ideas or inspirational quotes every day. Maybe you sell clothes? In that case how about posting images of outfits to give people ideas?

Then, when you want to make a sale, you offer a genuinely exclusive discount. You have the ears and the trust of your audience and now you’re providing a limited time and exclusive opportunity. That’s how you influence through social media!

Read more

Thursday, March 17, 2016

2 Powerful Ways to Make the Most of Your Video Marketing

Video marketing is a powerful tool. In fact, it is one of the most powerful marketing tools around. If you are a beginner to online video marketing, you are going to want to read this to discover how to get the most out of your video marketing.

Make Sure Your Audio Equipment is up for the Challenge

Making a great marketing video doesn’t need to cost a lot, but the one thing you do want to do is buy decent audio equipment. If your camera has the audio built in then you need to make sure that you are no more than three feet from the microphone so that everything you say can be heard.

Always test and adjust until you find the optimum setting. Your viewers will forgive a lot of things but they will not forgive audio that they cannot understand.

Optimize Your Video for the Best SEO Results

Make sure that your marketing video will be found by the search engines. It is not as easy for the search engines to crawl video as it is text so you will need to make sure you use a couple of keywords in your title and then use matching keywords in the title tag. You should also submit a video sitemap, which will create an index of videos that are on your site, making Google’s job a little easier.
YouTube search algorithms are not the same as Google search algorithms. Here are five tips to help you get the most out of your SEO.

1. Create an engaging video title with SEO in mind
2. Make sure you use your keywords in the title, video description, and keyword tags
3. Include at least one link in the description of the video that goes back to your website. You will generate referral traffic
4. Share the video on YouTube and then post it on your site.
5. When you are posting on your site, always include a transcript of all of your videos. This can be labor intensive but it is worth the time because over the long term your SEO will benefit from it.

Do not be fooled with the numbers. There may have only been two ways covered on how to make the most out of your video marketing but they are definitely two powerful ways that every beginner should know about and use.

Read more…

Wednesday, March 16, 2016

Learn How to Supercharge Your Videos

If you are new to using online marketing videos you are likely excited to discover just how beneficial this technique is to building email lists and increasing sales. What some beginners are not aware of is the ability to actually supercharge those videos to maximize their effectiveness. Let’s look at how you can give your marketing videos a real boost.

1. Start by creating a campaign. If you want to get your videos notices, you will need to think beyond just standard videos that everyone is creating and showing. After all, if your video looks like everyone else, it’s going to blend in and it won’t get noticed. If you want a greater reach and you want more exposure, you need to generate a series of videos that are content rich, which you will publish regularly. This is going to create excellent synergy around the content you’ve created. It will also let you build on your brand identity with each video that you release.

2. Always make sure that you have a call to action. Whenever there is an opportunity to ask your viewers to take action use it, but it is especially important that you have a call to action at the end of your marketing video. Ask them to go to a website, ask them to sign up for your newsletter, ask them to visit your blog, ask them to comment on your video, ask them to complete a survey, etc. Whatever it is you want from your viewers, you need to ask.

3. Never ever make a sales pitch at this stage. There’s so much sales clutter floating around on the internet and you need to not get caught in this trap. Selling your products and services is fine. However, you should not use your video to do this. Instead, your video should discuss a problem, solve a problem, etc. It should support others.

4. Try to create videos that are different from every other video in your category or with your keywords. Make your video different, make it stand out, make it memorable. Create a video that viewers want to watch more than the competitions.

5. Put a great deal of attention into your keywords so that you make the best choices. Use one of the free tools that can help you with your keywords. You might also consider using keywords that are less common than the most popular.

When you supercharge your marketing video, you supercharge your results.

Read more…

Tuesday, March 15, 2016

Make a Professional Online Marketing Video on a Budget

If you’ve decided to get involved with online video marketing, you may be considering using a professional video production company. This can be a great idea, as you’ll get a top quality video. However, if you are like many small businesses your budget is small and your need great. This may inhibit your ability to hire a professional video company. This shouldn’t stop you – you may not be aware that making your own online marketing video is not nearly as difficult as you might think.

Start by taking advantage of the many free video editing software programs. You might already have the equipment you need – a microphone and a webcam, and you need a plan. Let’s have a look at what you need start producing your own video on a budget.

A Quality Microphone

If there is one thing you need to buy that’s of the highest quality, it is your microphone. Viewers will put up with grainy or choppy video, and they’ll live with pictures and without animation, but if the sound is poor they’ll hit the back button so fast you won’t even be able to say ‘bye.’ There are a number of good quality mikes available for a reasonable price. The Samson G Track USB microphone is one of them. Another is the Yeti, which is made by Blue Microphones. Take a little time to review the pros and cons of the many microphones on the market that fits your budget.

A Quality Camera or Webcam

Depending on the type of video you will be doing, you’ll need either a quality video camera or a webcam. While a lot of online marketing videos can be shot using a webcam, if you are planning to do live action you’ll need the right camera. Look for something that does live streaming video like the Sony Bloggie HD for around $129. While you shouldn’t expect professional quality from this gem, it is reasonable for doing blogs, video tutorials and video marketing. 

You might also want to capture screen shots right from your computer. This is especially useful when doing tutorials. There are plenty of free programs that can do this for Snipping Tool and Screencasts are two such programs. They are easy to use and give you the opportunity to create professional looking videos.

If money is no object and you have the budget to hire a professional, then do so, but if you are like most entrepreneurs with small businesses, money is an object. In which case you can take the project on yourself with only a small investment in equipment.

Read more…

Monday, March 14, 2016

Online Marketing Videos – 4 of the Best Tips You’ll Ever Find

If you consider yourself a beginner when it comes to making online marketing videos, we have some great tips for you. After all, your real goal is to be successful right from the start. So let’s have a look at 4 of the best tips you’ll ever find.

Best Tip #1 Don’t Make Your Video a Lonely Video

One of the most common mistakes beginners make is to sink their entire budget into one high quality video and hope that they get the success they are hoping for from that video. The vision is to instantly create brand recognition and step ahead of the competition increasing their revenue ten-fold.

Let’s rewind. While this can happen, it’s not the norm and you are gambling your entire video budget on one production. A wiser choice would be to create a series of videos. Don’t make one video and leave it hanging there all by itself. View your video as part of an ongoing marketing campaign, so when you begin to create your video think of a dozen or so topics that tie together that you could produce a video for each. The videos can be short – in fact, viewers have a short attention span, so the faster you can get to the point and give them the important information the better. So instead of investing your entire budget in one video why not break it into at least six videos or even more.

Best Tip #2 Reduce Reuse Recycle

Before you spend a bunch of money to create your video, first look at what you have handy. Perhaps you have some sales material from your supplier, perhaps there is industry material available, consider using staff interviews or guest interviews, include customers in your video, do a tour of your facilities or office, try doing a ‘day in the life,’ video. Just get creative and use what’s around you to keep costs down and make your videos really interesting.

Best Tip #3 Take Advantage of Events

This is yet another way to get some great content for your video. Events provide some great opportunities for material. You may be able to capture live product demos, presentations you do or another member of your company does, interview with speakers and visitors, etc. The key is to be creative and take advantage of the resources that are there for you to use. That’s how you can really make interesting videos and keep your costs down.

Best Tip #4 Make Videos That Work on All Devices

The number of professionals that are accessing content while they are on the go keeps growing. The number of individuals professional and non-professionals, your potential customers are busy and they are taking advantage of smartphones, tablets, iPads, and other mobile devices. That means you need to make sure that you create a video that will work across all devices.  This will give you the maximum exposure and distribution, which equates to the highest sales opportunities.

If you incorporate these 4 best tips into your online marketing video, you are setting yourself up for success.

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